About ACG Arenas
Built to give more
than it takes.
ACG is creating a new kind of entertainment destination in McKinney, Texas. A place designed to reward people for showing up, bring them closer together and keep returning value long after they leave.
Entertainment should leave people with more than a receipt.
Every business has to take something from the people it serves. ACG was built around the responsibility to give more back.
That means more than putting a lot of attractions under one roof. It means creating a place where people connect, families build stories together and the value of membership follows them home.
Entertainment is what we do. Leaving people better off is why we do it.
The first version of ACG was a question.
Why do so many experiences reward the people who already know how everything works?
Andrew Costello first confronted that problem through Airsoft. New players entered at a disadvantage while experienced players had better equipment, more knowledge and every reason to keep winning. It was not simply a flaw in one game. It exposed something common across entertainment: too many experiences are built for insiders, charge people at every turn and give them too little reason to come back.
ACG began with the belief that entertainment could be more welcoming, more rewarding and worth considerably more than it costs.
We never wanted to fill a warehouse with attractions and call it an experience.
ACG is designed around the different ways people play. Some come to compete. Some want to try something new. Some just want to spend a Saturday with their family without hearing, “What are we doing next?”
The arenas may be different, but they share one job: give people stories worth bringing home.
A great experience should keep returning value after people leave.
That belief shapes everything from how membership works to how AXP remembers each visit. It is also why the ACG Rewards Network connects members with local businesses they already depend on.
Members save money. Local businesses gain customers. More of the value stays inside the community that helped create it.
That is what we mean when we say ACG should give more than it takes.
Influence should come with a conscience.
Building something this large gives ACG influence over people’s time, money and experiences. We believe that influence should be used carefully.
Considerate Authority means making decisions with confidence while remembering who has to live with them. It means refusing to hide bad value behind complexity, status or fine print. It also means measuring ACG by what people receive from us, not simply by what we can get them to buy.
That standard applies inside the company, throughout every arena and anywhere the ACG name appears.
An idea this large was never going to stay a one-person job.
ACG began with Andrew Costello’s conviction that entertainment could work differently. It now belongs to a team of operators, creators, designers and builders responsible for turning that belief into a place.
As an entrepreneur and operator, I’ve spent 18 years building businesses in industries including aerospace, insurance, janitorial services, and landscaping – all while remaining active in experiential entertainment as both operator and consumer. That dual perspective led me to a defining insight: people want and seek affordable, engaging experiences. It’s an insight that led me to build ACG Arenas, to provide accessibility, affordability, and retention – the industry’s most persistent gaps. My passion for entertaining people and for building systems, teams, and opportunities found its perfect home here – taking an industry that has been stuck in the 1990s and bringing it into the future.
My first career as a professional freestyle BMX rider taught me two things: how to take risks and how to get back up after crashing — skills that turned out to be just as useful in advertising as they were on a halfpipe. Over the last 30+ years, I’ve built an award-winning career, leading creative for global brands across sports, entertainment, lifestyle, and technology — helping companies connect culture, community, and storytelling in ways that drive real engagement and, occasionally, keep the lawyers busy. As Chief Creative Officer of ACG Arenas, I’m excited to build a brand and experience ecosystem that turns gaming from a solo activity into a shared, real-world social experience. My goal is to make sure everything we create — from the arenas themselves to the content, community, and brand voice — gives people something they genuinely want to be part of.
Making new and memorable experiences is cool – and I’ve worked with some of the biggest, including Mercedes-Benz, Coke, and Disney. I think that what sets me apart is my ability to stay true to a brand’s original spark and not get distracted by shiny objects or corporate mambo-jumbo. To me, the best, most relevant companies open spaces in people’s lives they didn’t even know existed, with clarity, creativity, and consistency. To benefit from the reinforcement of repetition, customers respond to the joy of something fresh that makes them feel they’re part of something unique and is reflected back to themselves. ACG Arenas fits my path. I’m here to help build and premiere a new kind of story. One of entertainment and community, with creativity, positivity, and good vibes.
With over a decade of experience in people leadership and talent management, I bring a strategic and people-centered approach to organizational development. At ACG Arenas, I get to blend my love of communication with my mission to help others find that sweet spot between thriving at work and actually enjoying life outside of it.
As the Chief Operating Officer at ACG Arenas, I enjoy helping turn entertainment concepts into scalable, revenue-generating destinations, where families connect and communities gather. With 20+ years in business development, fundraising, and strategic growth, I blend creative thinking, consultative problem-solving, and a technical mindset from an engineering education to connect ideas, people, and opportunities. I enjoy simplifying complex concepts, spotting unexpected synergies, and building lasting relationships. When I’m not working on the future of family entertainment, I’m usually coaching high school sports, mentoring small business owners, or exploring the next great realm of Artificial Intelligence.
I am a creative leader and problem solver whose career has been built entirely in the world of enjoyment brands, spanning consumer products, mobile gaming, and licensed entertainment. I spent years helping prominent IP find its voice, its look, and its staying power with the audiences who love it most. My 12-year-old me would have loved to hear I was able to design for Star Wars, Marvel, Transformers, Slip ’N Slide, Shrinky Dinks, Slinky, Teenage Mutant Ninja Turtles, and more! Outside the studio, I’m a devoted family man, a husband and father to a son and daughter (who eat me out of house and home), and a die-hard Philly sports fan who takes the wins and heartbreaks with equal passion. I bring that same loyalty and investment to every project I touch, believing the best design is built on strategy, instinct, and experience. I can’t wait to have fun at ACG!
My career is a series of happy accidents that has allowed me to live and work in tee-shirts and shorts. As Art Director for GT Bicycles, I saw the golden years of Freestyle BMX, Zinca, and Day-Glo. From there, I spent a decade designing magazines: BMX Action, Surfer, Transworld Snowboarding, WARP, BodyBoarding, and RideBMX. My small creative agency Verb Design & Advertising built ads, board graphics, and catalogs for Airwalk, Atomic, Avalanche, Fila, Rossignol, and then broke into video games with Electronic Arts. At EA, I was Marketing Creative Director for dozens of game identities, like Battlefield, Dead Space, Dragon Age, NFL Street 3, Skate, and Spore. I briefly lost my way in tech, for Stubhub, Google, and YouTube — but I’m back now. And I can’t wait to build real fun in the real world, with ACG Arenas.
Bio to come – Tyler, please send yours and we will paste it in here.
My younger self was an actress living in New York. Although theater trained, my career landed me in TV and commercials. Arriving in Los Angeles I broadened out and found myself choreographing yoga for film and television. Having inherited an interest in most things from my Grandpa Doc, I wrote a reality TV show that showcased other people’s interests. This project had me working side hustles as a way to deep dive into my show. Oh boy did my eyes open. I found that many people lacked financial education and risk management protection. So, I trained at New York Life Insurance Company and tied all of my experience together finding myself with ACG Arenas where I am thrilled to be able to use my eclectic skills and expertise in this exciting project!
The number behind the ambition.
Our long-term vision is to build 316 ACG destinations across the country. Places that become part of their communities, support the businesses around them and give people somewhere they continue returning to as their families grow.
The number 316 is intentional. It is rooted in John 3:16 and in Andrew’s Christian faith. After surviving an experience that changed the course of his life, he began building ACG around the responsibility to give, serve and love people through action.
ACG welcomes people of every background and belief. The faith behind its founding is not a condition for belonging here. It is the reason the door was built to be open in the first place.
McKinney is where that story begins.
There is still plenty of room in this story.
Become a Founding Member, bring your business into the Rewards Network or follow along as ACG takes shape in McKinney.